Keep up with latest food trends
Around 40% of families in the UK are choosing to follow a flexitarian or meat-free diet.* Why not kickstart the year by keeping up with what your customers want?
There are plenty of opportunities to meet the demand for delicious meat-free meals. Get creative with a plant-based menu or set up offers to encourage customers to try out new dishes while reducing your environmental impact.
*According to a study commissioned by Quorn, surveying 2,000 British families in September 2021.
Spotlight on Veganuary
Veganuary is the annual challenge run by a UK non-profit organisation. The idea is to promote and educate people about veganism by encouraging people to follow a vegan lifestyle during January.
The campaign is continuing to grow and more consumers will be looking for vegan menu options from your menu.
Did you know? January 2022 was the most impactful year yet, with over 629,000 people signing up to try Veganuary.
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- Trial new tasty dishes
Include a range of plant-based options across your food menu as well as milk alternatives to help reduce environmental impact and to appeal to the growing number of flexitarian customers - Promote your alternative dishes
Set up discounts or offers for your customers with deals to promote vegan or vegetarian alternative options of your bestselling dishes
- Put vegan options at the top of your menu
You can reorder items that are vegan or vegetarian to sit at the top of your menu through Partner Centre. Why not try this for January?
- Labelling your menu
Consider tagging dishes as ‘vegan’ or ‘vegetarian’ with descriptions to appeal to your customers. You can now label your vegan dishes with the 'vegan' tag on Menu Manager. It's easy on Partner Centre!
- Let’s get you social
Highlight your best vegan dishes on social media to raise customer awareness of your diverse menu.
- Your menu can have a big environmental impact
A plant-based burger has up to 90% fewer emissions compared to a regular beef burger[1]. Opt for plant-based foods which require less land, water and feed to grow[2]. - Food trends and customer preferences are constantly changing
Around 40% of people in the UK are choosing to eat less meat[3]. Similarly, research we conducted showed 30% of customers on Just Eat consume more vegan or vegetarian meals now than they did 5 years ago. - Keep on top of emerging food trends and what your customers want by updating your menu.
[1] According to a study conducted by the Good Food Institute in February 2021.
[2] According to a study conducted by the World Resources Institute in March 2022.
[3] A recent study conducted by Quorn and the Sustainable Restaurant Association.
- Plant-based (food or diet)
Consisting largely or solely of vegetables, grains, pulses, or other foods derived from plants, rather than animal products. - Flexitarian (diet)
Deliberate decrease of meat consumption in favour of plant-based alternatives. - Vegetarian (diet)
Diet that is completely free of products or ingredients that come from the slaughter of an animal. This includes meat, poultry, fish, seafood, animal fats, broths made with bones, some cheeses and gelatin. - Vegan (diet)
Diet completely free of any animal products whatsoever, including meat, poultry, fish, seafood, gelatin, animal fat, lard, dairy products (like cheese, milk, cream, yoghurt, butter, ghee etc.), eggs, honey and beeswax.
Restaurants and takeaways have a unique opportunity to have a massive impact and to help ensure we have a planet that we can continue to serve takeaways on. Many are already doing their bit.